The Long Tail: Why the Future of Business Is Selling Less of More Chris Anderson (978-1-4013-0966-4)

The Long Tail: Why the Future of Business Is Selling Less of More

Chris Anderson
НСт ΠΎΡ†Π΅Π½ΠΎΠΊ
ΠšΡƒΠΏΠΈΠ»ΠΈ 3 Ρ‡Π΅Π»ΠΎΠ²Π΅ΠΊΠ°
Citing statistical curves called long-tailed distributions because the tails are very long relative to the heads, Anderson, editor of Wired magazine, focuses on the tail, or the development in the new digital world of an infinite number of niche markets of any size that are economically viable due to falling distribution costs and in the aggregate represent significant sales. Although the author considers primarily media and entertainment companies, he also shows the long-tail effect at eBay, Ki
  • ΠŸΠ΅Ρ€Π΅ΠΏΠ»Ρ‘Ρ‚
    Мягкий
  • Кол-Π²ΠΎ стр.
    267
  • ВСс
    274 Π³
  • Π“ΠΎΠ΄ издания
    2022

ΠžΡ‚Π·Ρ‹Π²Ρ‹

ΠžΡΡ‚Π°Π²ΡŒΡ‚Π΅ ΠΎΡ‚Π·Ρ‹Π² ΠΈΒ ΠΏΠΎΠ»ΡƒΡ‡ΠΈΡ‚Π΅ бонусы

ΠžΡΡ‚Π°Π²ΡŒΡ‚Π΅ ΠΏΠ΅Ρ€Π²Ρ‹ΠΉ ΠΎΡ‚Π·Ρ‹Π² ΠΈΒ ΠΏΠΎΠ»ΡƒΡ‡ΠΈΡ‚Π΅ Π·Π°Β Π½Π΅Π³ΠΎ бонусы.

Π­Ρ‚ΠΎ ΠΏΠΎΠΌΠΎΠΆΠ΅Ρ‚ Π΄Ρ€ΡƒΠ³ΠΈΠΌ покупатСлям ΡΠ΄Π΅Π»Π°Ρ‚ΡŒ ΠΏΡ€Π°Π²ΠΈΠ»ΡŒΠ½Ρ‹ΠΉ Π²Ρ‹Π±ΠΎΡ€.

ОписаниС ΠΈ характСристики

Citing statistical curves called long-tailed distributions because the tails are very long relative to the heads, Anderson, editor of Wired magazine, focuses on the tail, or the development in the new digital world of an infinite number of niche markets of any size that are economically viable due to falling distribution costs and in the aggregate represent significant sales. Although the author considers primarily media and entertainment companies, he also shows the long-tail effect at eBay, KitchenAid, Legos, Salesforce.com, and Google. His nine rules for successful long-tail strategies include lowering costs and thinking niche (one product, distribution method, or price does not fit all) and giving up control by sharing information and offering choices. In this excellent book, Anderson tells that the story of the long tail is really about the economics of abundance β€” what happens when the bottlenecks that stand between supply and demand in our culture start to disappear and everything becomes available to everyone.
  • Π˜Π·Π΄Π°Ρ‚Π΅Π»ΡŒΡΡ‚Π²ΠΎ
    Hachette Book Group
  • Π“ΠΎΠ΄ издания
    2022
  • Автор
    Chris Anderson
  • Кол-Π²ΠΎ стр.
    267
  • ВСс
    274 Π³
  • ΠŸΠ΅Ρ€Π΅ΠΏΠ»Ρ‘Ρ‚
    Мягкий
  • Π Π°Π·ΠΌΠ΅Ρ€Ρ‹ Π² см
    2x13x20.2
  • ID Ρ‚ΠΎΠ²Π°Ρ€Π°
    2971619
  • ISBN
    978-1-4013-0966-4
Книга «The Long Tail: Why the Future of Business Is Selling Less of More» Π΅ΡΡ‚ΡŒ Π² Π½Π°Π»ΠΈΡ‡ΠΈΠΈ Π² ΠΈΠ½Ρ‚Π΅Ρ€Π½Π΅Ρ‚-ΠΌΠ°Π³Π°Π·ΠΈΠ½Π΅ Β«Π§ΠΈΡ‚Π°ΠΉ-Π³ΠΎΡ€ΠΎΠ΄Β» ΠΏΠΎ ΠΏΡ€ΠΈΠ²Π»Π΅ΠΊΠ°Ρ‚Π΅Π»ΡŒΠ½ΠΎΠΉ Ρ†Π΅Π½Π΅. Если Π²Ρ‹ Π½Π°Ρ…ΠΎΠ΄ΠΈΡ‚Π΅ΡΡŒ Π² ΠœΠΎΡΠΊΠ²Π΅, Π‘Π°Π½ΠΊΡ‚-ΠŸΠ΅Ρ‚Π΅Ρ€Π±ΡƒΡ€Π³Π΅, НиТнСм НовгородС, Казани, Π•ΠΊΠ°Ρ‚Π΅Ρ€ΠΈΠ½Π±ΡƒΡ€Π³Π΅, РостовС-Π½Π°-Π”ΠΎΠ½Ρƒ ΠΈΠ»ΠΈ любом Π΄Ρ€ΡƒΠ³ΠΎΠΌ Ρ€Π΅Π³ΠΈΠΎΠ½Π΅ России, Π²Ρ‹ ΠΌΠΎΠΆΠ΅Ρ‚Π΅ ΠΎΡ„ΠΎΡ€ΠΌΠΈΡ‚ΡŒ Π·Π°ΠΊΠ°Π· Π½Π° ΠΊΠ½ΠΈΠ³Ρƒ Chris Anderson «The Long Tail: Why the Future of Business Is Selling Less of More» ΠΈ Π²Ρ‹Π±Ρ€Π°Ρ‚ΡŒ ΡƒΠ΄ΠΎΠ±Π½Ρ‹ΠΉ способ Π΅Π³ΠΎ получСния: самовывоз, доставка ΠΊΡƒΡ€ΡŒΠ΅Ρ€ΠΎΠΌ ΠΈΠ»ΠΈ ΠΎΡ‚ΠΏΡ€Π°Π²ΠΊΠ° ΠΏΠΎΡ‡Ρ‚ΠΎΠΉ. Π§Ρ‚ΠΎΠ±Ρ‹ ΠΏΠΎΠΊΡƒΠΏΠ°Ρ‚ΡŒ ΠΊΠ½ΠΈΠ³ΠΈ Π²Π°ΠΌ Π±Ρ‹Π»ΠΎ Π΅Ρ‰Ρ‘ приятнСС, ΠΌΡ‹ Ρ€Π΅Π³ΡƒΠ»ΡΡ€Π½ΠΎ ΠΏΡ€ΠΎΠ²ΠΎΠ΄ΠΈΠΌ Π°ΠΊΡ†ΠΈΠΈ ΠΈ ΠΊΠΎΠ½ΠΊΡƒΡ€ΡΡ‹.