Made to Stick. Why Some Ideas Survive and Others Die
- ΠΠ΅ΡΠ΅ΠΏΠ»ΡΡ ΠΡΠ³ΠΊΠΈΠΉ
- ΠΠΎΠ»-Π²ΠΎ ΡΡΡ. 322
- ΠΠ΅Ρ 270 Π³
- ΠΠΎΠ΄ ΠΈΠ·Π΄Π°Π½ΠΈΡ 2010
ΠΡΠ·ΡΠ²Ρ
ΠΠΏΠΈΡΠ°Π½ΠΈΠ΅ ΠΈ Ρ Π°ΡΠ°ΠΊΡΠ΅ΡΠΈΡΡΠΈΠΊΠΈ
In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kindsβfrom the infamous βkidney theft ringβ hoax to a coachβs lessons on sportsmanship to a vision for a new product at Sonyβdraw their power from the same six traits.
Made to Stick will transform the way you communicate. Itβs a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.
Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideasβand tells us how we can apply these rules to making our own messages stick.
- ΠΠ΅ΡΠ΅ΠΏΠ»ΡΡ ΠΡΠ³ΠΊΠΈΠΉ
- ΠΠΎΠ»-Π²ΠΎ ΡΡΡ. 322
- ΠΠ΅Ρ 270 Π³
- ΠΠΎΠ΄ ΠΈΠ·Π΄Π°Π½ΠΈΡ 2010
- Π Π°Π·ΠΌΠ΅ΡΡ Π² ΡΠΌ 1.6x13.8x20.7
- ID ΡΠΎΠ²Π°ΡΠ° 2872945
- ISBN 978-0-81-298200-8, 978-0-8129-8200-8